Amplifying love, compassion and kindness

Actions of Aloha started in March 2020 with a challenge to Amplify Aloha. In celebration of our 1 year anniversary, we challenge our community to join the Amplify Aloha Campaign and raise $1 million for Hawaiʻi non-profit organizations. Recipients will be selected by a committee for awards starting at $100,000.


With support from around the world, Actions of Aloha previously donated $10,000 to Waimea Valley, $10,000 to The Friends of Iolani Palace, and $10,000 to Bishop Museum. Actions of Aloha will continue its charitable mission and celebrate their one year anniversary this March 2021 with more opportunities to garner support for our local non-profit organizations.

Actions of Aloha is a charitable business driven by its mission to activate and amplify aloha in every home. Created in March 2020 as a social media challenge in response to the COVID-19 pandemic, Actions of Aloha quickly garnered support from people throughout Hawaiʻi and around the world. This community interest to share aloha led to a deck of cards that encourage simple actions of aloha for an individual, a family, a community, and the world. Profits from the sale of each card deck benefit local non-profit organizations and cultural sites throughout Hawaiʻi.

Amplify your aloha

Non-profit organizations are encouraged to submit an application from now until May 31, 2021. In October 2021, recipients will be announced and celebrated at the inaugural Actions of Aloha Awards.